Buying a luxury Port Douglas rental property is only the first step in your investment journey. The second step is to lease it out, ensuring you are receiving the best possible ROI in your investment.
Whether you want long-term tenants or holiday makers renting your luxury property, the Port Douglas real estate market requires you to market your property in a way that helps it stand out.
At Property Shop Port Douglas & Mossman, our Port Douglas real estate agents are committed to helping you keep your rental property occupied year round. Our tailored marketing campaigns are a big driver of this, as they help your property cut through the noise and get noticed by potential tenants. Here are some ways which we can help market your luxury Port Douglas rental property so that you are maximising your returns.
Sell the Experience
If you are marketing a luxury rental property, then you really need to lean into its opulence. If you want to charge high-end rental prices, then you need to justify that asking price.
When people think of luxury Port Douglas rental properties – whether they want to live or holiday there – they are thinking of newer properties that are clean, modern, and located close to the beach. The property can be standalone or part of a resort, but it should be well-furnished and equipped with all the latest amenities. If the property is older, prospective tenants don’t want to see its age and will be looking for what renovations have been undertaken.
People choose to rent luxury homes in Port Douglas to soak up the tropical, beachside lifestyle. Your marketing campaign needs to sell them on that experience.
Whenever you look at our houses or apartments for sale in Port Douglas, you will notice that the photography perfectly captures what makes those properties so desirable. The same is true for your luxury rental property – you need a professional photographer to really sell the look and feel of the place.
It’s also recommended that you get the photographer to film a walkthrough of the property so that people living remotely can have a better sense of the layout, scale, and views of the place’s interior and exterior. And finally, if you have the budget for it, filming some drone footage of your luxury house to rent in Port Douglas can really sell the “wow factor” to prospective tenants.
Choose a Local Port Douglas Property Manager
The best way to market your rental property is to partner with an experienced local property manager. They will have the knowledge, professional connections, and capabilities to help you put together a marketing campaign that shows your rental property in the best possible light.
At Property Shop, our Port Douglas property managers genuinely care about filling your luxury rental property with the best tenants possible. We tailor a marketing campaign for your specific property – taking into account its location, price range, amenities, and purpose (long-term lease, holiday home, or a mixture of both). We then market your property through a number of different channels, maximising its reach and ensuring it finds its way to the right people.
Contact Property Shop Port Douglas & Mossman
Whether you need our help with your Port Douglas real estate house for sale or with marketing your luxury rental property, the team at Property Shop Port Douglas & Mossman are here to help. Trust in our team to get you the best results in the Port Douglas property market. To find out how we can help, contact us today.